How does Tesco maintain its lead in the online grocery market Assignment

How does Tesco maintain its lead in the online grocery market - Assignment Example Against this background, this essay seeks to critically evaluate the measures implemented by Tesco in order to maintain its lead in the online grocery market. The paper starts by outlining the historical background of the supermarket chain; this is followed by a detailed analysis of how it harnesses the use of the internet in its operations. Background information about Tesco According to Datamonitor (2004), Tesco PLC is the largest food retailer in the UK and it operates around 2,318 stores worldwide where 1,878 stores are located in the UK. The supermarket chain also operates stores in the rest of Europe and Asia and it is headquartered in Hertfordshire, the UK. The company is comprised of 367,000 employees worldwide (250,000 of them in the UK), sales of more than ?37billion and it has an estimated 30 % of the market share in the grocery industry in the UK. However, Paton (2005) suggests that Tesco now ranges far beyond food, given that it now offers services which include â€Å"b anking, flower delivery, online diets, legal advice, DVD rental and telecoms.† Tesco prides itself in training and retaining talented workers despite criticisms by other sectors of the society. Technological factors Technological development in ICT has immensely contributed to the positive growth of the organisation, especially through the use of the internet. For instance, online shopping has significantly improved the operations of the organisation given that the bulk of its customers can conduct their business in the comfort of their homes. The supermarket chain has fully harnessed the use of the internet in its online grocery market. The supermarket chain is comprised of Tesco.com, a wholly-owned subsidiary offering a complete online service, including tescodirect.com and tesco.net (Datamonitor, 2004). The company is also in a better position to maintain its lead in the online grocery market because it offers a range of online financial services. According to information o btained from (http://www.essaycoursework.com/modelanswer/business/help/pestle/tescos.php, ND), Tesco.com is regarded as the world’s biggest online supermarket and it is believed that it generates sales worth over ?577 million every year. There are different factors that contribute to the success of Tesco’s online business. Specially designed website Through the use of a specially designed website, Tesco is able to appeal to the interests of many customers as possible regardless of their geographical location. It acts as a global store whereby people from all corners of the world can make purchases online which is a great advantage for the organisation. The other reason for its success in online business is that its website has a catalogue of every product offered, which makes it relatively easier for the customers to do online shopping in the comfort of their homes without any hassle. The website is user friendly given that it is easier to navigate in search of differe nt products. Research has shown that there are more than one million households that use the company’s online services across the whole world and this is seen as a competitive advantage to the company since it is better positioned to receive more revenue from its operations (Datamonitor,

Need for the study Essay Example for Free

Need for the study Essay Empirical studies about the impact of globalization on Belize are rare. This paper studies the economic development of Belize in the light of globalization, privatization and economic liberalization. It studies how beneficial the economy has been to the people after the opening of the economy. It perceives and looks at the performance of BTL and its role in contributing to the development of the country. Research Questions The following research questions are asked in this paper: 1. How has globalization affected the economic development of Belize? 2. How has globalization affected the welfare of its people? 3. How has globalization affected the success of the dominant telecommunications company BTL? Purpose of the Study The research methodology is the set of processes used to collect and analyze data. Research methodology is defined as a structured set of guidelines or activities to assist in generating valid and reliable research results. This part describes the research methods and procedures used to obtain and analyze data in this study. Research design reflects the structure of the research project and provides the means of collecting suitable data to answer the research questions. This paper seeks to identify the social, political, economic and cultural issues and outcomes which have emerged from globalization in Belize. It reviews the telecommunication sector of the country by looking at the reports of BTL. It studies the performance of the BTL. It highlights the achievements and failures of the company. It researches and examines the company’s services in the light of the government’s telecommunication industry. A detailed analysis is conducted about the success and failure of globalization in Belize by using studies which provide analysis on the economic performance of the country. Finally the study uses research material to examine the globalization success or failure in Belize as compared with its neighbors. The impact of telecommunications industry in the light of globalization is studied and researched extensively in the paper. Literature Review Belize is a Central American state which became independent in the early 1980s. The country has a multicultural society with various ethnic and racial groups. The country has pursued an economic policy which is dependant on free trade and foreign investment. Agriculture exports comprise the majority of the country’s exports. An estimated one hundred and eighty five American companies have invested in the country’s infrastructure and telecommunications sector. With a population of three hundred thousand people, the government continues to invest in developing the infrastructure of the country (Neuman 26, 2003). The country enjoys decent standards of living with relatively stable electrical, telephone, and water infrastructure. However major roads of the country are hampered by lack of development. Belize City and Dangriga are the important sea ports which handle shipping arriving from the United States of America. All major international airlines provide regular flights to the country. Belize has embarked upon a program of economic liberalization which includes a fifteen million dollar electricity program (Neuman 27, 2003). Estimated twenty million dollars funds have also been received from the Inter American Development Bank. This money will be used to invest in social sectors and services. Another two million dollars have been collected to invest in poverty reduction programs. Another major investment project is the Agricultural Health Project which seeks to modernize the agricultural production and distribution sector. Brazil has provided assistance for the development of soybean in the country. The aim of the government has been to diversify its agricultural exports and decrease reliance on the export of sugar cane.

Martin Heidegger :: essays papers

Martin Heidegger Note: The main work from which text was drawn is "The Question Concerning Technology". Martin Heidegger was a German philosopher, who developed existential phenomenology and has been widely regarded as the most original 20th-century philosopher. His works include complicated essays such as "An introduction to Metaphysics" and "The Question Concerning Technology." In his essay "The Question Concerning Technology," Heidegger attempts to create several intricate arguments regarding technology and the significance of information. One prominent theme in this essay is the idea and meaning of info rmation. Heidegger presents his thoughts by searching for the roots of the ideas behind information. He includes many references to German, Greek and Latin vocabulary to better explain his ideas. In order to fully understand the meaning and significance of informa tion, one must be educated as to the accurate definitions of some basic vocabulary regarding information. The first word that is significant to the idea of information that Heidegger explains to the reader is "episteme." Episteme in basic translation can be defined as "knowledge." "(Episteme is a term). for knowing in the widest sense. (it) means to be entirely at home with something, to understand and be expert in it. Such knowing provides an opening up. As an opening it up it is a revealing." This leads to the next expression, "alethia." Alethia is used by Heidegger the same way it was defined by the ancient Greeks; "revealing." This same word is translated by the Romans to "veritas." Again, "veritas" in English is used to mean "truth" which can be unde rstood as "correctness and representation." It is in this change, due to translation of ideas, that Heidegger notices some inconsistencies. Information is an often misused term in Heidegger's opinion. As previously noted, the translation from one language to another can often turn true definitions of words askew, and this can cause serious problems with larger concepts of technology and an id ea of "enframing" (gestell). Gestell is a German word whose direct translation means "enframing." The idea of enframing is also quite prevalent in this essay. "We now name that challenging claim which gathers man thither to order the self-revealing as standing-reserve: "ge-stell" (enframing). We dare to use this word in a sense that has been thoroughly unfamiliar up to now. According to ordinary usage, the word Gestell (frame) means some kind of apparatus, e.g., a bookrack. Gestell is also the name for a skeleton. And the employment of the word Gestell(enframing) that is now required of us seems equally eerie, not to speak of the arbitrariness with which words of a mature language are so

Problems in Baltimore

Baltimore is a port city that is filled with many popular tourist attractions such as its museums, aquarium, and sports teams. It is also a city that has been on the decline for many years. The crime, drugs, and unemployment levels have all risen over the past two decades. Back in the Baltimore heyday, it was a booming city with high levels of port traffic. Today however, the ports are not seeing as much activity as before and that has led to an increase in unemployment and crime. Could Baltimore be on the same path Camden, NJ was on: booming port overtaken by crime and drugs? The television series â€Å"The Wire†Ã¢â‚¬  was based in and on Baltimore. Created and written by a former journalist for the The Baltimore Sun, David Simon, each season focuses on a different facet of the city: the illegal drug trade, the sea port system, the city government and bureaucracy, the school system, and the print news media. The show tried to create a realistic vision of an American city through truthful characters. There are good cops portrayed in the show, however many of the officers are incompetent, show excessive force, and are portrayed as having human qualities. Some residents and city officials credit the series for increased scrutiny by the media on its government, education system, drug problem, and crime. It did shed light on the illicit drug use in the city and its effects on the lower class's ability to grow in the fields of education and organization. In 2011, the U. S. Census Bureau reported that Baltimore County, MD had a population consisting of 65. 4% white and 26. 8% black/African American residents. The median household income in Baltimore County is $63,959. Broken down further, minority median income is $31,400 versus $57,048 for white/caucasian residents. Across the country, taxes and costs of goods and services is on the rise. It is very difficult for a family of four to live on $31,000 a year without public housing assistance and welfare programs. The poverty statistics are very interesting. According to the census data, 28% of Baltimore families with children under the age of 18 are living below the poverty level. That number increases to 40. % for female-headed families with no father present. The blame for poverty is an age-old question which usually produces the same answers: high taxes, barriers to occupational entry, and other economic factors. When you factor choice into the equation, the numbers change significantly. The poverty rate diminishes greatly for households that choose to marry and have children later in life, obtain a higher education, and stay of out jail. The poverty rate for married households with children under the age of 18 is 7. 4%. The answer seems simple: obtain higher education and marry later in life. Cecelia Elena Rouse, an economist and Dean of the Woodrow WilsonSchool of Public and International affairs at Princeton University, conducted focus groups in Baltimore City, MD. She was looking at income expectations to determine if there was a correlation between expected income and college attendance. The sample consisted of low-income minority high school seniors. She found that income expectations of low-income minority students are not so different from higher-income students. Low-income students are less able to turn their college plans into college attendance (Rouse 1314). The Maryland State Department of Education has reported that starting in 2007, city schools were beginning to show progress in its school reform effort; graduation rates were rising while dropout rates were decreasing. While progress has been made, more work and focus needs to be done in the Baltimore education system. The non-attendance rate has been recognized as a problem among low income students. Poor students are four times more likely to be chronically absent than their peers. Problems standing in the way of good school attendance include inadequate transportation, unstable housing, lack of health care, high incidence of chronic illness, and poor nutrition and safety concerns (Chang 7). Baltimore is one of three cities that have attempted to address the issue of absenteeism. The school districts and the community have partnered in building a culture of attendance. Strategic grants and investments have helped to make this possible. Franklin Square Elementary and Middle School is a successful model in Baltimore. Approximately 91% of its students receive free or reduced cost lunches and the class sizes are large, often 40 or more students in a class. Despite that, the school has one of the highest attendance rates in the city. There is an outreach program that holds students accountable and creates an environment of wanting to go to school. The school provides clean uniforms, dental care, after school activities, and free haircuts to help boost attendance (Chang 9). The question that needs to be answered is can the high school culture in Baltimore continue to cultivate this safe, nurturing environment such as the one created at the Franklin School. Upper elementary and high school students offer new problems that need to be addressed; teen pregnancy, drug use, and gangs being three that stand out the most. In the early 1990's, a study was completed in Baltimore that focused on teen mothers. It started in the late 1960's and followed two hundred fifty teenage mothers who gave birth during that time. In 1988, the first born of the teenage mothers were in their teen years and the sample statistics showed 37% had dropped out of school, 46% had completed high school, and 17% went on to higher education. This study concluded there was a direct correlation to the number of years the father was present, high maternal education aspirations, few years on welfare, high preschool cognitive ability, attendance in preschool, and no grade failure in elementary school and continued education beyond high school (Brooks-Gunn 278). In its fourth season, â€Å"The Wire†Ã¢â‚¬  focused on the education system in Baltimore. A first year middle school math teacher, who was a former police detective, struggles to connect with his students. Many of these students were schooled in drug dealing and gang activities. He came to the realization that in order to get them to learn, he had to trick them into learning. The fourth season of â€Å"The Wire † focused on the social conditions that cripple the Baltimore education system: fragmented families, declining neighborhoods with few legitimate jobs, indifferent city leaders, and a lack of educational resources. Even the students who want to learn face enormous obstacles, one of the biggest being the Baltimore education system compared to others in the country, is far behind. â€Å"The Wire † portrayed the problems plaguing the students and teachers. It is a pattern that will continue to be repeated generation after generation until the city, state, and federal governments make a commitment to rebuild it. According to the FBI crime statistics released in 2011, Baltimore is the fifth deadliest city in the country and the seventh most dangerous in overall violent crime despite its lowest homicide rate since the 1980's. It has taken decades of poverty, disinvestment in the community, and a general sense of hopelessness for Baltimore to become known as such a violent city. Arresting and prosecuting criminals is a crucial step in combating crime, however reinvestment into the community by federal, state, and local governments is also needed to turn the city into a safe, prosperous environment. There is a long-standing theory that suggests that teens are more likely to use heroin, crack, and/or cocaine if they have first used alcohol or marijuana, the latter which is preceded by alcohol and tobacco. In a study that was conducted in Baltimore, the median age for first drug use (alcohol, tobacco, and marijuana) was 14 years of ago and first heroin, crack, and cocaine use was 17 years of age (Curry 441). Parental drug use was a determining factor in predicting childhood drug users and also peer influence (Curry 442). There needs to be continued focus on educating and rehabilitating the young drug users before they begin exploring with injection drug use. The Baltimore Neighborhood Indicators Alliance was launched in 2002 to establish a way of understanding the changing neighborhoods and quality of life within the city. Forty outcome indicators were developed in order to measure progress and to hold the city leadership accountable (Bembry 97). A study was conducted comparing five US cities, Baltimore being one of them, and the effects of federal spending on the cities over time. Two â€Å"health checks † were taken, six years apart and looked at hardship factors: poverty, unemployment, dependency, housing built before 1939, percentage without a high school diploma, and the crime rate (Parker 1844). In each city, there was significant progress over the span of six years which show that federal spending, or any spending at the federal, state, and/or local levels, can help revitalize the community. In tough economic times, there is more need for government funds to help the community as unemployment rates are high. High unemployment creates desperation which spurs crime. According to the Census Bureau, in 2011 one in four Baltimore residents lives in poverty leaving more than 37% of Baltimore's children live in poverty. Being born into poverty is a good marker for being poor throughout life and creates an entire host of problems: high school dropouts, high crime rates, high poverty rates. Similar to various historical periods in history, being born into poverty creates a high predisposition for remaining in poverty. Federal, state, and local programs have created positive change and effects in cities like Baltimore where crime and poverty are some of the highest in the country. However during difficult economic times, government spending is difficult to procure and if it is being spent incorrectly or ineffectually it is not reaching as many people as it could. Rebuilding a city that has been mired in poverty is a difficult task with high costs. History shows us that initiating change while children are young and reinforcing that change can foster growth within a community. In Baltimore, urban planners are striving to rebuild communities with a mix of lower and middle income families. They feel this will improve the chances of residents maintaining their homes, patronizing local business, going on to post high school education, and keeping their neighborhoods safe. Despite ominous statistics, Baltimore has shown some improvement through programs implemented by the government. A dedication by leaders and the community will be key in the rebuilding of Baltimore.

Family Essay

1. Describe 5 different types of familiesA family is a group of people living in a household together either by reason of marriage, blood relation or adoption. Families are the reason for creating today’s society. This is because in a family, people are created and brought into the world, cared for, and given the correct tools to survive in life.There are five different types of families, which are as follows:I. Nuclear Family: The nuclear family is a family that consists of a mother, father, and their child/children. In most cases, the parents in a nuclear family are married. An alternative name for a nuclear family is an elementary family.II. Extended Family: The extended family expands wider than the nuclear family. This is because it consists of grandparents, aunts, uncles, and cousins living either nearby or in the same household.III. Single Parent: A single parent is when a parent lives without their spouse, leaving them with most of the responsibilities to raise the chi ld/children on their own. A single parent is usually considered the primary person who takes care of the child. In some cases due to divorces or separation, the child lives with their primary parent, but is given the privileges of visiting the residence of their noncustodial parent, meaning the parent who does not have complete custody over their child. In this case, the noncustodial parent is most likely to be the father of the child. Single parenting has been caused by many reasons in today’s society, which include:Death of a partner.Child abuse.Neglect.Divorce.Adoption, when the adoptive parent does not have a partner/spouse.IV. Blended Family: A blended family or sometimes called a â€Å"step family† is a relationship when both spouses have been married before and have remarried again, which sometimes lead to a child being brought into the marriage from the past relationship.V. Foster Family: Foster means to help someone grow  and develop. A foster family is two adults that take care of one or more children that belong to other parents. This action is usually called adoption.2. What are the rights and responsibilities of family members?A right is something that people are entitled to. A responsibility is the opportunity to work independently and make your own decisions without being told what to do. Being a part of a family imposes rights and responsibilities on each family member that must be taken seriously. The overall rights and responsibilities of family members are essentially to look after the house and to take care of each other. The responsibilities of the parents are very critical.This is because a parent is supposed to feed, clothe, shelter, educate and provide a safe and comfortable living environment for their child/children. The rights of parents are to interact with their souls mates especially through tough times when they need someone to talk to. Overall, parents should provide companionship for each other. Similarly, child ren also have responsibilities, which include performing the chores that their parents give them to do.These chores can include cleaning, assisting with cooking and looking after younger siblings or other family members. Children also have the responsibility to be respectful and obedient to their parents. The right of a child is to be able to request some things that can be valuable to them from their parents. Perhaps most importantly, the joint responsibilities and rights of all family members are to ensure that the home is a safe and loving environment.3. How does social pressure affect the family?Social Pressures are the combined pressures that surround individuals during everyday life. Examples of social pressure are Peer Pressure, and Academic Pressures. Social Pressures can be confusing and stressful. Despite the strain, these are common pressures that families are normally faced with, especially in the teenaged life. Social pressure affects the family because if not properly managed, it can cause family members to make poor choices, which can lead to the family breaking apart, someone being taken away from the family, or in a worst case scenario, death.Social pressure with the big impact of it, sometimes lead family members into taking drugs trying to relieve their stress. Social pressure can lead up to death in various occasions. This reason is caused mostly because of the pressure that is placed on an individual, forcing them into taking dangerous medication or hanging themselves which leads to death. Many people turn to drugs or alcohol to relieve themselves from pressure. Other social pressure that people are affected by is unemployment or a general lack of finances.In this case it can force a family member to start stealing and committing robbery in attempt to provide for their family members. This can affect the family because it usually leads to person being remanded to prison for several years. Imprisonment of a parent automatically causes the d ynahousehold to become a single parent family and When it comes to the family members trying to fix their problems with alcohol or drugs, this can normally lead up to addictions.In reference from pastor Philip Stubs, he states that social pressure affects a family unit primarily by way of supplanting the family time that is essential for the nature of the family unit. The competition with the family time, from various social events, projects or circumstances results in individual family members opting to reduce their involvement with their family and instead investing their time, money, and emotional energy in societal events, resulting the family unit being weekend. †4. Divorce has been one of the causes of the change in the Bahamian family Structure. Do you agree or disagree? Give reasons to support you answer.Before answering this question it is first and most important that we understand what is divorce. â€Å"Therefore what God has joined together, let no man separate. à ¢â‚¬ (Mark 10:4) â€Å"Now to the married, yet not I but the Lord: A wife is not to depart from her husband. But even if she does depart, let her remain unmarried or be reconciled to her husband. And a husband is not to divorce his wife. † (1 Corinthians 7:10-11). In the â€Å"Oxford Student’s Dictionary,† a divorce is the legal ending of a marriage. An online dictionary, â€Å"Datasegment.  com,† refers to a divorce as a legal dissolution of a marriage contract by a court or other body having competent authority.I agree, divorce has been one of the causes of the change in the Bahamian family structure. I then questioned Pastor Stubs on his view of the question. Pastor stubs agreed as well, he stated that â€Å"Of course the Bahamian family structure has also been defined by single parents who have never been married. While many single parents continue to lead excellent households, the best model for a family is the one in which a married man and woma n work together as a team and lead the household and family.I then questioned pastors from my church, Abundant Life Church where Pastor O’Neil Russel along with Pastor Gil. gave their view about the question. They too agreed with the statement. The pastors said that â€Å" Indeed, divorce has been one of the major causes of the change in the Bahamian family structure. As a nation, the Bahamas has been founded upon biblical principles. The biblical model for the family is for a husband and wife to be living together in a godly marriage which, as a result, produces children which ought to be brought up in the fear and admonition of the Lord.However, when a divorce occurs there is a disorting of what the family structure ought to look like. The structure is different when a husband and wife are not living together and this structure produces problems in the homes with the children as well as with society as a whole. In the Bahamas, there have been many divorces and as a result the basic family structure is deficient in function and effectiveness when it comes to our society.5. To what extent does the change in the Bahamian family structure lead to the many social problems in our society todayIt is very important to understand first that every family makes up today’s society. The change in the Bahamian family structure is highly responsible for the many social ill in our country say’s pastor Gil. This is especially the case when it comes to young men. Most of the social problems in our society are being committed by young men. These young men do not have any sense of identity, direction, or purpose in life.When the young men decide to take part in criminal activity, it always ends up in to a family losing a loved one. In the Bahamian society today, many residents complain about the men who are doing the crime not being brought up properly in their homes. The reason being for that problem is because of the fact that there is no father figure i n the hose hold. This is the job for their fathers. When a father does not live up to his responsibility in the lives of his children, he causes problems with their identity.They are not given the discipline, love, acceptance, and direction that God has designated the father to introduce to them and thus they turn to other vices or persons to the detriment of their lives. The intake of this question from Rev. Philip Stubbs was very straight forward to the question too as well. Rev. Stubbs said that â€Å" In our society the family is the most foundational unit. It is through the family that persons are socialize, that is to learn social skills so that they might be properly prepared to function well in society.The sad diminished familial situation had directly resulted in many social problems in our society. These problems include low academic performance, violation of the nation’s laws, low levels of ambition and long term planning amongst young people. † In my opinio n, the social problems are mainly because of how some parents are raising their children. Inside the homes, some parents may not take time to spend with their children, show no kinds of love towards them, treat the aggressively and with all of this being done can lead to the child being a pest to the Bahamian society.6. How do you think the family can help to combat the social problems of today?The family can help to combat social problems today by being responsible enough to raise their children properly. Parents should pay close attention to the problems that are going on today and realize that because of the poor teachings about being a good citizen are leading to the many problems today. Pastor Gil says that â€Å" the family can help to combat the social problems of today by seeking to remain together as husband and wife while raising godly children in the fear and admonition of God. The parents are to be an example to the children of godliness and they should as a result foll ow their example.When more families decide to take on this purpose, the social problems of today will be decreased over time. Wanting to know more on what someone else thought we could do to combat social problems, I again question Rev. Stubbs on his point of view. He said that â€Å"Socialization through transference of excellent values like self- respect, respect for others, respect for law and order, promotion of Christina spirituality, promotion of education and industry are key ways Bahamian families can help to combat social problems in the Bahamas.7. Assess the role the church plays in creating a good familyBefore we can answer the question, we must first understand what is a church. A church is said to be a place that we can go and give thanks and praise to the almighty God. We can also go to the church for weddings, funerals, help with funds, and family crisis. The church plays a very big role in creating a good family. Pastor Gil says that â€Å" the church plays a funda mental role in creating a good family.The church is the pillar , ground of truth and the place where the family ought to go to receive biblical preaching and instructions that will help them to grow together into becoming a family that is pleasing to the Lord. It will train fathers to lead, wives to submit to the husbands in the Lord, and for children to obey their parents. The church is important because the teaching of God’s Word will help the family to be what it ought to become in the sight of God so that it will be functioning and the possibility of it producing social problems is decreased.

Interview Tucker Max dishes on the state of publishing

Interview Tucker Max dishes on the state of publishing "How I made Simon Schuster give me my own publishing company:" An Interview with Tucker Max As you probably know if you’re a frequent reader of this blog, there are now many ways to bring a book to market. Whether it’s in print or digital, self-published or through a publisher, with or without an agent, the choices available to a new author is almost mind-boggling. Tucker Max is different. As the author of I Hope They Serve Beer in Hell, he ignored all the options available to writers and made publishers do what they’d never done before - give an author their own publishing company.In these times of great change, it's possible for authors to forge their own path - as Tucker did by picking and choosing the elements of self-publishing and traditional publishing that make the most sense for his book.Watch our interview with Tucker - or read the transcript below - for some inspiration! How publishing worked 15 years agoHi Tucker, it’s great to have you with us today. Let’s start from the beginning - can you tell us from the early days when you started to write and wanted to get your stories out into books?Tucker: Yeah, I started in writing in a totally different era (2001). I used to send emails to my friends, and they thought they were really funny. They kept telling me, †you need to publish this. This needs to be a book." Question 3: Why is that audience going to care? What are you going to say that's interesting and valuable to them?If you cannot answer those three questions clearly, then don't write a book.Now let's say you can answer those three questions. I would say that for almost all non-fiction, the best bet is to self-publish. That way you get to control the rights to the book, and you can use it to promote whatever it is you're trying to promote. As soon as you go traditional, you have now sold the rights and royalties to that book to someone else. So you can't give copies away. If you're trying to do speaking gigs with the book, you've got to buy the book at price from your publisher.If you want to do excerpts, if you want to use the content other places, you don't own the content anymore, the publisher does. And they don't care about your business at all. They care about selling actual copies of the book. So for most non-fiction authors, their goals are not aligned with a publisher’ s goals. So that's why going self-publishing is the better route, for almost all non-fiction authors.Photo credit:  Mac Danzig.If you're a non-fiction author, do you agree with Tucker's take on publishing? What has been your experience of working with a traditional publisher, if any? Let us know your thoughts in the comments below.

Free Essays on Internet Advertising

The Encarta Encyclopedia states that advertising is a â€Å"form of commercial mass communication designed to promote the sales of a product or service, or a message on behalf of an institution, organization, or candidate for political office.† There is evidence that advertising existed thousands of years ago, but it only became a major industry in the 20th century. With the advent of the internet, the industry has grown even more. The first newspaper ad was published in 1672 and offered a reward for the return of 12 stoles horses. The first regularly published newspaper in America, the Boston News-Letter, began running ads in 1704. Benjamin Franklin made them more legible 25 years later by using larger headlines. (Advertising) Internet advertising has grown over the last several years. In 1995, around $54.7 million was spent, $300 million in 1996, $1 billion in 1997, and around $2 billion was spent on internet advertising in 1998 (O’Guinn,p.542). With this steady growth there has been an increasing need for industry standards. The Interactive Advertising Bureau (IAB) was founded in 1996 to oversee the relatively new business of online advertising and to create some sort of industry standard. Its goals are to provide and promote the effectiveness of interactive advertising to advertisers and agencies, to serve as the key advocate on behalf of sellers of interactive advertising, to increase the share of advertising and marketing dollars that interactive media capture in the marketplace and to be the primary source of information and expertise about interactive advertising and marketing for its members and for the advertising community at large (Shelby). The IAB compiled a list of the top reasons to use interactive advertising and how to measure performance. The reasons are to increase brand awareness, up-sell the customer to a premium product or service, increase usage of the brands, generate trial, co-market with non-compan... Free Essays on Internet Advertising Free Essays on Internet Advertising The Encarta Encyclopedia states that advertising is a â€Å"form of commercial mass communication designed to promote the sales of a product or service, or a message on behalf of an institution, organization, or candidate for political office.† There is evidence that advertising existed thousands of years ago, but it only became a major industry in the 20th century. With the advent of the internet, the industry has grown even more. The first newspaper ad was published in 1672 and offered a reward for the return of 12 stoles horses. The first regularly published newspaper in America, the Boston News-Letter, began running ads in 1704. Benjamin Franklin made them more legible 25 years later by using larger headlines. (Advertising) Internet advertising has grown over the last several years. In 1995, around $54.7 million was spent, $300 million in 1996, $1 billion in 1997, and around $2 billion was spent on internet advertising in 1998 (O’Guinn,p.542). With this steady growth there has been an increasing need for industry standards. The Interactive Advertising Bureau (IAB) was founded in 1996 to oversee the relatively new business of online advertising and to create some sort of industry standard. Its goals are to provide and promote the effectiveness of interactive advertising to advertisers and agencies, to serve as the key advocate on behalf of sellers of interactive advertising, to increase the share of advertising and marketing dollars that interactive media capture in the marketplace and to be the primary source of information and expertise about interactive advertising and marketing for its members and for the advertising community at large (Shelby). The IAB compiled a list of the top reasons to use interactive advertising and how to measure performance. The reasons are to increase brand awareness, up-sell the customer to a premium product or service, increase usage of the brands, generate trial, co-market with non-compan...